Where's Waldo?

When a point is buried deep in a print news story where few will see it, it is often of no use at all. A buried point is virtually invisible to the 80% of readers who will never read beyond the title and the opening paragraphs.

By burying small government views within a news story, a news publisher can claim to be "balanced" because they can claim they "covered all sides." Even when that small government viewpoint is as hard to find as Waldo in a Where's Waldo cartoon.

News editors are acutely aware of what is read and what isn't. They know that burying an issue is the safest way to give themselves cover and claim objectivity or balance while highlighting the parts of a story that strongly favor Big Government. See the related technique Big Government Framing.